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How Social Monitoring Helps Today's Brands

A brand manager's role is complex. Besides monitoring market trends to stay ahead of the competition, brand managers must present their product in a way that's both innovative and consistent, current and reliable. Furthermore, global brands need to tailor their messaging for their various international markets. Location-based social monitoring tools make online listening easier, so brand managers and marketing professionals can ensure their brand resonates with their specific markets, no matter where in the world they happen to be.

In this white paper you'll learn how brand managers use location-based social monitoring tools to analyze their competitors, stay ahead of industry trends, discover and engage with micro-influencers, and better understand their audience.